Sophia Mantegazza
Sophia is an International Positioning Strategist for Brazilian brands seeking to build relevance in the European market.
Milano · São Paulo
Positioning for Brazilian Brands in the European Market
Strategy. Relationships. Positioning.
For over a decade, connecting Brazil with the world of fashion, design, and luxury in Europe.
About Me
I believe that internationalizing a brand goes far beyond participating in a trade fair or Fashion Week.
It means understanding the culture, interpreting the market, and building connections capable of generating positioning and consistent opportunities.
Living in Italy for over 15 years, with a career built within the European fashion and luxury market, I developed a methodology that brings Brazilian brands closer to the international scene in a strategic way, respecting their identity while expanding their growth potential.
My work combines market vision, relationships, and execution to transform presence into positioning.
What We Do
- I
Brand Internationalization
I develop tailored strategies for companies looking to expand into the European market, using international platforms, qualified networking, and strategic positioning as tools for growth.
Each project is designed exclusively, taking into account the brand's current stage, objectives, and international expansion potential.
- II
Strategic PR & Luxury Experiences
Relationships are one of a brand's most valuable assets.
I create exclusive experiences, brand activations, and strategic connections that bring together companies, media, influencers, and clients in an authentic way, strengthening reputation, authority, and perceived value.
- III
Design & Creative Positioning
I support brands and professionals in the design industry throughout their internationalization journey, participation in strategic events, and the development of a strong positioning within the European market.
International Projects
Rather than offering events as standalone services, I leverage the world's leading international platforms as strategic tools to strengthen each brand's positioning.
These include:
- Milan Fashion Week
- Torino Fashion Week
- Monte Carlo
- Salone del Mobile
- Fuorisalone
- Private Showrooms
- Exclusive Experiences
Each project is tailored to the unique objectives, stage of growth, and international ambitions of every brand.
- 15The Unique Group × Thomas ZangaroMilano2026
- 14SyetVieTorino Fashion Week2026
- 13AnselmiTorino Fashion Week2026
- 12MissinclofMilano Fashion Week2026
- 11Sophia CarvalhoFuorisalone · Design Week2026
- 10Missoni × Ana Carolina JorgeMilano Fashion Week2026
- 09Bianca PassuelloMilano Fashion Week2025
- 08Anteprima × Íris SilperMilano Fashion Week2025
- 07Isabel Oliveira JewelryThe Unique Show · Montecarlo2025
- 06ClariàTorino Fashion Week2025
- 05Piazza&CoTorino Fashion Week2025
- 04Casa e ImagemLyra Home · São Paulo2025
- 03WeBrasilSalone del Mobile · Design Week2025
- 02SoleahMilano Fashion Week2023
- 01MantegazzaParis Fashion Week2022
Why Work With Me?
Because internationalizing a brand is about much more than crossing borders.
It means understanding a new market.
Building meaningful relationships.
Adapting brand narratives.
Identifying opportunities.
Creating relevance.
My role is to bridge strategy and execution, ensuring that every step is taken with consistency and in alignment with each brand's objectives.
Let's Build Your Brand's International Presence
Every project begins with a strategic conversation to understand your company's goals and identify the most effective path for its international expansion.